Atomic habits urinal bug

Holy atomic urinal, batman!

Ok, so I’m reading Atomic Habits and apparently Schipol Airport installed some fly stickers in the men’s urinals and reduced ‘spillage’ and trimmed cleaning costs by 8%.

Fly stickers placed in urinals to curb over-spray.

There’s a lot to unpack here…

1. Peeing on a life form
2. Are we that distracted/bored/far-sighted that we need a clear marker to hit a target at point blank range that’s comfortably larger than the source?
3. Peeing on an object that can fly seems like a bad idea - ever see a wet dog dry off?
4. While we’re at it, why not (insert least favorite celeb/politician) photo as a target? You can have left and right urinals and record support or lack thereof.
5. Personally, and I am assessing some judgement here, but I try not to pee on my own shoes.
6. Stickers are certainly cheaper than refitting a bathroom, however, when building new, maybe we should consider over-spray-proof designs?
7. This is not cultural…this is global behavior for males. Is this a marking territory vestigial behavior?